Impact of "Nepal Tourism Year 2011"

on Tourist Arrival in Pokhara

                                               Abstract

Tourism is a growing industry in Nepal. Pokhara is one of the major tourist
destinations in Nepal. To foster the tourism industry in Nepal then government
of Nepal selected 2008 to launch a national tourism campaign "Nepal Tourism
Year 2011 " targeting to bring a million international tourists into Nepal within the
year 2011. This paper focuses on analyzing the impact of Nepal Tourism Year
2011 's advertisement campaign on tourist arrival in Pokhara city. Also it attempts
to highlight the impact of network and knowledge access on tourism arrival. A
sincere attempt has also been made to research the impact of N TY in bringing
international tourist in Nepal particularly in Pokhara.
Keywords: Nepal tourism year 2011 , tourism, Pokhara city, campaign

                                               1. Background

Tourism connotes traveling for pleasure and escaping from familiar
surroundings and monotonous daily routines. The metaphor of life as a
journey may be a powerful one that resonates across time and cultures. The
theme of travel runs through all the good literatures of the planet . In the
European tradition, there's the archetypal myth of Ulysses sailing out
beyond the known world, beyond the Pillars of Hercules, or there's Dante
journeying through Hell and up Mount Purgatory into the extraterrestrial
Realms of Paradise (Bergerl 978, p.34). Great epic poems in most of the
languages narrate adventurous journeys, Knightly quests, dangerous and
fantastical voyages, and journeys by sea and on land, journeys in the space
and even to supposed hell. In fifth century before Christ period Herodotus,
a King of Greek, visited many countries in Europe and learnt much about
the peoples and places (Archer&Cooper 1998, p. 71). Roman wealthy
travelers developed tradition of visiting sanctuaries in Egypt and Greece
for thermal bath and be in relax for some days (Bhatiya, 2006,p.49). The
Hindu mythologies also do narrate so many fables of travelling, ealth
to space flight of angels and gods. Likewise eastern literature is not less
remarkable in travel accounts. Angels' travelling from Heaven to earth,
from land to ocean and from ocean to Himalaya is very common in mythical
22.